S.I.Tours (1996) Co.Ltd. began life providing tour services to visitors from Singapore and Malaysia. However, the company was not at first successful due to the intensity of competition in the sector.

 

          And so S.I.Tours(1996) Co., Ltd. Looked for new markets to develop while still targeting is preferred range of customers.These efforts led the company to uncover new opportunities in the fast-growing Middle East markets and considerable success in catering to the top end of that market quickly followed.Indeed, S.I.Tours(1996) Co.,Ltd. Soon acquired fame for bringing the royal families of Saudi Arabia and other Middle East countries to visit Thailand . But it wasn’t only VIPs who appreciated S.I.Tours’personalized services.Other middle and high-end customers quickly    followed.

          However, during the Gulf War(1980-1988), the Middle East business suddenly collapsed, dealing

Another servere blow to the company’s fortunes.

 

          But realizing that they needed to adapt their business model accordingly, the owners of S.I.Tours (1996)    Co., Ltd. duly began to develop other destinations and began focusing in particular on Europe.An early breakthrough in these efforts came in the Dutch market when the company succeded in

Persuading Bex Reizen, a major long-haul operator, to service Thailand. Other leading tour operators from Denmark, Poland and Eastern European countries soon followed their example.

 

          Although S.I.Tours(1996) Co., Ltd had been struggling in this highly competitive tourism industry, The company finally achieved major success in 1995 when Fox Vakanties, the well-know Dutch travel agent, started booking tours to Thailand through the company. Since then , S.I.Tours(1996) Co., Ltd. has

 

          Worked hanin-in-hand with Fox Vakanties, the company’s much admired business partner, and now serves , approximately 20,000 Dutch and other European travelers to Thailand annually.

 

          Further success came the way of S.I.Tours(1996) Co., Ltd. as it made major inroads into other Scandinavian and European countries, including Denmark, Belgium and Poland. Today, S.I.Tours owns

Golden Pine Beach Resort in Pran Buri and Golden Pine Resort & Spa in Chiang Rai.