The nickname was first dubbed in a promotional sense, hoping to lure visitors in with its promise of white sand beaches, affordable travel costs, and the extreme hospitality of the locals. This, in a sense, is all very realistic. The coastlines of Southern Thailand are some of the most stunning in the world. The cost of accommodation and food remain extremely low in comparison to Western countries and even those surrounding the Land of Smiles. Last but not least, the locals are, for the most part, helpful, courteous, and kind. It is this nickname that explains most of the country’s brochures: a smiling local selling goods at a floating market or similar. That being said, this same market is likely swarming with tourists … though the photograph does not show it. Thailand welcomed some 39million foreign tourists just last year, and the country’s momentum in terms of visitors does not seem to be slowing down anytime soon.